Onboarding GUIDE

Welcome to Alko Media Group! We’re excited to help grow your brand through strategic online marketing. This onboarding guide walks you through each step of becoming a client and preparing for success with us.

Step 1: Discovery & Initial Contact

✅ What You Do:

📄 What We Provide:

  • A 30-minute discovery call to learn about your business, goals, and marketing needs.

  • Answers to your initial questions about services, timelines, and pricing.

Step 2: Proposal & Agreement

✅ What You Do:

  • Review the customised marketing proposal and strategy tailored to your business.

  • Ask any questions or request adjustments.

📄 What We Provide:

  • A detailed service proposal including scope of work, timeline, and pricing.

  • A Service Agreement and NDA for mutual confidentiality and legal clarity.

Step 3: Onboarding Kickoff

✅ What You Do:

  • Sign the agreement and submit your deposit.

  • Share access credentials to relevant platforms (e.g., website CMS, social media, Google Analytics).

📄 What We Provide:

  • A welcome email with:

    • A dedicated account manager introduction.

    • A checklist of materials we need.

Step 4: Strategy Session & Planning

✅ What You Do:

  • Join the kickoff call with our strategy and creative teams.

  • Share branding assets, business goals, and past campaign insights.

📄 What We Provide:

  • A 30- to 90-day marketing plan with clear milestones.

  • Content calendar and campaign roadmap.

Step 5: Execution & Reporting

✅ What You Do:

  • Approve content, ads, or deliverables (as needed).

  • Provide feedback and attend regular check-in meetings.

📄 What We Provide:

  • Campaign execution (ads, SEO, content, etc.).

  • Monthly performance reports and ROI metrics.

  • Ongoing optimisation and strategy refinement.